Case Study: Manutan achieves personalized omnichannel customer communications with OpenText

European B2B retailer provides exceptional customer communications globally with OpenText™ Exstream™

Manutan, a fast-growing B2B retailer, needed a way to deliver consistent, timely, and personalized customer communications across channels and regions while keeping pace with rapid growth. Working with OpenText, the company used OpenText Communications and OpenText Core Messaging to combine digital self-service with employee-led support, improve order-cycle updates, and tailor communications without losing efficiency.

OpenText helped Manutan centralize and scale its communications, creating 3,000 templates and enabling quick expansion as customer needs evolve. The solution also improved supplier data exchange across roughly 3,000 suppliers, increasing transparency and traceability in the supply chain, supporting faster deliveries during peak periods, and reducing paper use to lower the company’s carbon footprint.

Manutan

Michael Sarrasin

Exstream Product Owner