Case Study: Datorama achieves faster dashboard creation and improved query performance with OpenText Analytics Database (Vertica)

Datorama uses behavioral analysis and customer analysis to solve marketing’s toughest data challenges

Datorama, a high-tech marketing analytics company, needed to analyze large volumes of data for behavioral and customer analytics. The company used OpenText Analytics Database (Vertica) to manage 21–40 TB of data and support its BI and visualization workflows, helping it tackle tough marketing data challenges.

OpenText implemented Vertica to enable simultaneous loading and querying, support high concurrency for hundreds or thousands of users, and improve compression and performance. As a result, Datorama reduced dashboard creation time for clients, cut total cost of ownership by 26–50%, and improved query performance by 101–500%.

Datorama

Eldad Stainbook

IT Director