Case Study: CRE8IVE achieves 150% greater efficiency and improved client collaboration with OpenText Hightail

CRE8IVE transforms the creative review process with OpenText Hightail

CRE8IVE, a Canberra-based design agency specializing in graphic, print, digital and branding work for government and private clients, produced the Canberra Convention Bureau’s Meeting Planners Guide, which included ads from more than 40 businesses. Collecting and reviewing advertiser assets was time-consuming and error-prone—low-resolution images, last-minute changes and a rigid, aging in-house system made the creative review process unmanageable.

CRE8IVE implemented OpenText Hightail, setting up centralized Spaces for each advertiser to preview hi‑res files, mark up PDFs, provide on‑art feedback and approve with one click. The new workflow streamlined collaboration, reduced revision rounds and accelerated delivery—one client services manager handled the whole project and the team reports being 150% more efficient, with improved client satisfaction.

CRE8IVE

Alberto Florez

Creative Partner