Case Study: SO1 achieves fast, scalable AI-driven personalized retail promotions with OpenText Vertica

Cloud-based Vertica Analytics Platform underpins most advanced AI retail promotion solution

SO1 (Segment Of One) is a German software company that uses AI to create individualized retail promotions by analyzing customers’ purchase histories and product attributes at scale. Facing terabytes of data and thousands of existing queries, SO1 needed a cloud-based analytics platform compatible with Azure that could be migrated quickly, deliver high performance for ML-driven personalization, and remain cost-effective and easy to manage.

SO1 adopted the Vertica Analytics Platform on Azure, porting its SQL pipeline in a single day and centralizing retail data for fast query performance, BI integration, and accelerated model-building. The result was a stable, scalable solution that reduced processing time and manual work while improving business outcomes—one retailer’s offer conversion rose from 42% to 60% and average discounts fell from 22% to 13% over 40 weeks—alongside better integration and lower operational cost.

SO1

Stephan Visarius

Director Customer Acquisition and Success