Case Study: SO1 achieves scalable AI-driven personalized promotions with OpenText Vertica

Cloud-based OpenText™ Vertica™ Analytics Platform underpins most advanced AI retail promotion solution

SO1, a provider of AI-based personalized retail promotions, needed a data analytics platform that could handle terabytes of consumer data and support its move to Microsoft Azure. The company also needed a solution that would simplify a transition from a previous analytics product and help power its autonomous, self-learning promotion engine. OpenText, through Vertica, provided the SQL-compatible analytics foundation SO1 used for this shift.

With OpenText Vertica, SO1 was able to port its entire pipeline and thousands of SQL queries in just one day, then run an automated end-to-end solution in Azure with little to no manual effort. OpenText delivered the scalability, integration, and high performance needed to support AI and machine learning at retail scale, enabling personalized offers for millions of consumers.

SO1

Stephan Visarius

Director Customer Acquisition and Success