Case Study: Catch Media achieves 50% increase in engagement and data‑driven personalization for 300M+ users with OpenText Vertica

Catch Media - Customer Case Study

Catch Media provides an analytics and engagement intelligence platform that personalizes content and promotions for media clients, tracking more than 300 million users and processing tens of billions of event transactions. The company needed a scalable analytics solution that could handle real-time and historical, granular queries without pre-aggregation, avoid vendor lock-in between cloud and on-premise hosting, and control costs as data and feature demands grew.

After evaluating options, Catch Media implemented Vertica to power its platform—benefiting from high-performance joins, one-to-many relationship handling, flexible hosting, and the ability to query unlimited historical data in real time. The solution enabled contextual audience segmentation, tailored dashboards, and cross-referenced metadata analytics, driving a 50% increase in engagement and helping clients boost customer lifetime value and revenue.

Catch Media

Yaacov Ben-Yaacov

Founder and CEO