Case Study: Government of Canada achieves greater transparency and public‑sentiment insights with OpenText Magellan (OpenText)

Canadian government promotes transparency and gains valuable insight with AI and analytics platform

The Government of Canada’s Open Government program sought better visibility into public opinion and attendee sentiment at a recent summit to support transparency and responsive policymaking. With advances in social, mobile and AI technologies, the challenge was to capture and analyze unstructured social media feedback to understand what citizens actually think and care about.

Using AI‑powered Voice of the Customer from OpenText Magellan, supported by OpenText Professional Services, the program analyzed unstructured social media content and presented findings via clear data visualizations. The solution revealed attendee concerns and priorities, allowed officials to compare public sentiment with official messaging, and provided actionable insights to improve programs and engagement.

Government of Canada

Mélanie Robert

Executive Director, Open Government, Treasury Board Secretariat of Canada