Case Study: Blue Cross of Idaho achieves personalized, dynamic member experiences and a 5% conversion lift with OpenText LiveSite and TeamSite

Blue Cross of Idaho enhances member experience with personalized, dynamic content

Blue Cross of Idaho is a not-for-profit health plan provider serving about 800,000 members across the state. Facing five largely static websites for members, providers, brokers and prospects, the organization needed to deliver personalized, targeted content and give business teams control of site updates to reduce IT bottlenecks and improve the online experience.

Blue Cross added OpenText LiveSite tightly integrated with its existing TeamSite implementation, with Klish Group handling deployment and training. Business users now manage dynamic, rule-driven content and custom .NET components, enabling tailored experiences, faster time-to-market (deployments reduced from days or a week to minutes), ensured compliance and a more efficient IT team—while the shopper portal’s conversion rate rose by about 5%.

Blue Cross of Idaho

Anthony Noriega

Web Marketing Specialist