Case Study: Birkenstock achieves streamlined digital asset management and improved brand consistency with OpenText Media Management On Demand

Birkenstock Finds the Shoe that Fits Their Digital Media Needs

Birkenstock USA, which imports, warehouses and markets German-made Birkenstock footwear to a wide range of US retailers and its own e‑commerce site, struggled to manage and distribute growing volumes of digital marketing assets. Reliance on email and mailed media made fulfilling image and template requests slow and resource‑intensive, with retailers having varied technical skills and the marketing team lacking the headcount to keep up.

Birkenstock deployed OpenText Media Management On Demand, a hosted digital‑asset management system that now serves 500–600 users and houses thousands of assets, providing 24/7 access to product images, templates and large files via links and lightboxes. The solution improved brand consistency, sped up delivery to retailers, and delivered significant time savings that freed the marketing team to focus on higher‑value work and reallocate headcount.

Birkenstock

Christina Piazza

Marketing Manager