Case Study: SAP achieves up to 70% asset reuse with OpenText Digital Asset Management for SAP Solutions

An enterprise software leader delivers consistent, compelling content to global audiences with OpenText™ Digital Asset Management for SAP® Solutions

SAP deployed OpenText Digital Asset Management for SAP Solutions to support its Digital Library and help teams manage a large volume of content across the customer journey. Its challenge was making new assets easy to find and use quickly, while improving content creation, publishing, and internal collaboration across sales and marketing teams.

OpenText helped SAP build flexible workflows, natural-language search, auto-tagging, and campaign analytics on top of the platform. With OpenText, SAP improved search and discovery, increased internal exposure for new assets, and boosted asset reuse to an average of 20%, with some asset types reaching 50% to 70% reuse, significantly improving ROI.

SAP

Peter Chamberlain

Director of Marketing Content Infrastructure