Case Study: Agoda achieves faster analytics and better customer journeys with OpenText Vertica

Agoda uses OpenText™ technology to accelerate the analysis of billions of data points from all customer journeys, powering continuous, ultra-intelligent website optimization

Agoda, the Singapore-based digital travel platform, needed to keep up with explosive data growth and support more than 1,000 A/B tests while analyzing a 20 PB data lake. To improve its customer journey and website usability, Agoda turned to OpenText and its Vertica Analytics Platform for fast, interactive analytics and better query performance.

OpenText’s Vertica helped Agoda process complex behavioral and clickstream data in seconds, enabling employees to detect friction in the booking journey and refine features quickly. Agoda reported that for the same cost, Vertica was better by tens or even hundreds of percentage points, giving the company consistent performance, stronger price-performance, and faster insight for data-driven decisions.

Agoda

Idan Zalzberg

Chief Data Officer