Case Study: Adform achieves real-time, highly scalable ad analytics (99% of reports <3s) with OpenText Vertica Analytics Platform

Adform infrastructure unlocks value of clients’ marketing campaigns

Adform, a Copenhagen‑based independent full‑stack advertising technology platform serving agencies, advertisers and publishers, needed a highly scalable, high‑performance analytics database to ingest and analyze the massive, rapidly growing data generated by digital campaigns. The company’s challenge was to replace fragmented legacy systems with a standardized, flexible solution that could support real‑time reporting and future growth while meeting strict SLAs.

Adform implemented the Vertica Analytics Platform as the core of its global infrastructure, running across 1,000+ servers to power programmatic ad serving, header bidding and reporting. The deployment now handles over one million requests per second, delivers ad‑hoc queries in about two seconds and produces 99% of reports in under three seconds (vs. 20–30 seconds before), enabling self‑service analytics for users with basic SQL and significantly improving customer satisfaction and scalability.

Adform

Jochen Schlosser

Senior Vice-President Data