Case Study: General Mills achieves 75% faster partner onboarding and rapid ROI with OpenText B2B Integration Enterprise

General Mills simplifies process integration with OpenText B2B Integration Enterprise

General Mills faced growing complexity managing B2B integrations with trading partners across multiple formats and protocols, high costs and overhead from an in‑house integration stack, and limited specialized expertise to adapt quickly to changing supply‑chain conditions.

By adopting OpenText B2B Integration Enterprise for its integration capabilities, scalability, security and managed‑service model (plus GenAI, predictive analytics and API support), General Mills sped partner onboarding and data conversion, cut manual reconciliation and integration costs by about 75%, improved supply‑chain visibility and data accuracy, increased efficiency and innovation, and achieved ROI in under six months.

General Mills

Janaina Souza

General Mills