Case Study: General Mills achieves rapid ROI and 75% faster partner onboarding with OpenText B2B Integration Enterprise

General Mills simplifies process integration with OpenText B2B Integration Enterprise

General Mills faced growing complexity managing B2B integrations and transactions with trading partners across multiple formats and protocols. Building and maintaining an in-house integration infrastructure was costly, the company lacked specialized B2B expertise, and it struggled to adapt quickly to changing market and supply chain conditions.

General Mills implemented OpenText B2B Integration Enterprise for its integration capabilities, scalability, security, managed services and future‑proofing (GenAI, predictive analytics, APIs), using the platform for partner onboarding, ERP modernization, compliance and analytics. The solution delivered ROI in under six months and drove roughly 75% improvements in partner onboarding time, file conversion/reporting time, manual activities and integration cost, plus a ~75% increase in supply chain visibility and data accuracy—boosting efficiency, innovation and growth (feedback verified by independent research firm UserEvidence).

General Mills

Janaina Souza

General Mills