Case Study: Franklin Institute Science Museum achieves increased revenue and profitability with OpenText Analytics

The Franklin Institute Dramatically Improves Revenue and Profitability with Actuate

The Franklin Institute, a major interactive science museum in Philadelphia with more than 900,000 annual visitors, struggled with slow, manual reporting from its VISTA ticketing system. Crystal reports were difficult to use, produced stale attendance data, and offered no access controls or real‑time forecasting—leaving marketing unable to target off‑peak programs and operations unable to plan staffing or food inventory accurately.

By deploying Actuate’s Enterprise Reporting Applications, Franklin implemented web‑based daily, calendar and revenue‑vs‑budget reports (built in under four months) that forecast attendance from pre‑sales and historical data. With 100% user adoption across marketing, operations and executives, the museum improved marketing effectiveness, increased revenue and profitability (exceeding the 600,000 visitor goal for BODY WORLDS), reduced waste and enabled off‑site management through secure, real‑time dashboards.

Franklin Institute Science Museum

Karen Corbin

Vice President of Marketing and Visitor Relations, The Franklin Institute