Case Study: Media 8 achieves faster, broader campaign analysis and expanded channel access with OpenText Analytics

Media 8 Transforms Campaign Analysis, Expands Channels with Fast and Flexible BIRT Solution

Media 8, a Miami-based digital marketing agency serving US Hispanic and Latin American markets for clients like Sony and General Mills, needed a robust front end to extract insights from its data warehouse. The team wanted to eliminate manual data work, speed up scheduled and on-demand reporting, and expand access to multiple sources including display, search and social feeds so analysts could focus on optimization and strategy.

Media 8 used in-house Java expertise and adopted BIRT iServer and Actuate’s design and viewing tools, supported by the BIRT community, to deploy 25+ scheduled reports plus ad hoc interactive analysis. The solution aggregated new data sources (Google AdWords, Twitter, Atlas, DoubleClick), delivered faster, reliable overnight or real-time data, improved analyst performance and morale, and opened new channels and revenue opportunities.

Media 8

John Santiago

Co-Founder, Media 8