Case Study: Jaron achieves higher marketing ROI and professional executive reporting with OpenText Analytics

Jaron Leverages Actuate to Bring Value to Their Clients’ Online Marketing Programs

Jaron, an ASP focused on online marketing, offers populariX to place signposts on high-traffic sites and drive paying customers to e‑commerce sites. Their challenge was that traditional advertising is expensive with low click-through and uncertain sales, so they needed highly formatted, actionable performance analytics to show which placements produced the best return on marketing spend.

Jaron integrated Actuate into its best-of-breed Java/WebLogic/Sybase platform to deliver professional-looking executive reports in the browser and on color printouts; Actuate could read any data source, perform complex calculations, and speed report development with scripting and wizards. The solution provided richer, actionable ROI analysis that drove more buyers to clients’ sites, added measurable value to Jaron’s service, and avoided the time and limitations of building an in-house reporting component (outperforming evaluated alternatives like Crystal).

Jaron

Dennis Horch

General Manager, Jaron