Case Study: Walmart achieves stronger brand awareness with OpenSponsorship

Walmart Case Study

Walmart Fashion sought to raise brand awareness for its Free Assembly line and position itself as a leader in affordable, stylish clothing. To achieve this, the retailer partnered with the vendor OpenSponsorship to launch a marketing campaign leveraging professional athletes.

OpenSponsorship executed a campaign by teaming with high-profile NFL athletes to create professional photo content showcasing Walmart's Summer collection. The athletes shared this content with their large, engaged Instagram followings, including a call to action to visit Walmart. The campaign generated over 860,000 impressions and an engagement rate of approximately 17%, which was 8x higher than the benchmark. It also drove 2,000 website clicks, successfully increasing brand awareness and purchase intent for Walmart.

Walmart