Case Study: Easton boosts Black Friday sales and brand engagement with OpenSponsorship

Easton Case Study

The customer, Easton, a leading manufacturer of baseball and softball equipment, needed to drive sales during the Black Friday period. They partnered with the vendor OpenSponsorship to leverage athletes for creating social media content that would push their audience to Easton's website-wide sale.

OpenSponsorship implemented a product seeding campaign by sending care packages to selected baseball and softball athletes with large, engaged followings. These athletes created video content promoting the sale, which resulted in 57,000 video views and a 20% engagement rate for the campaign.

Easton