Case Study: Cvent achieves seamless email signature management and deeper campaign insights with Opensense

Why Cvent Switched to Opensense

Cvent, a global enterprise software company, was looking for a better way to manage centrally controlled email signatures and banner ad campaigns across its organization. Its marketing technology team needed a solution that could deliver on-brand signatures, proper banner rendering, multi-recipient engagement and tracking, and more reliable contact-level insights than its previous provider.

Opensense provided the email signature management and email banner advertising solution Cvent adopted, with a smooth implementation alongside Cvent’s IT team. By moving to Opensense, Cvent gained deeper reporting, better integrations, seamless onboarding, and accurate visibility into every email sent across the organization, while avoiding the plugin issues it had experienced before.

Cvent

Christine Kelly

Marketing Technology and Automation Manager