Case Study: Horizon Media achieves inclusive, standardized email signatures with Opensense

Opensense Facilitates Horizon Media's Journey to Inclusive Email Signatures

Horizon Media, an advertising services company with 2,400 employees, needed a better way to manage email signatures that balanced brand consistency, compliance, and diversity and inclusion. Its existing signatures were outdated and inflexible, with broken links and old logos, and the company wanted a solution that would standardize branding while still empowering employees to personalize communications. Opensense provided the email signature and email ad campaign tools used to address this challenge.

With Opensense, Horizon Media implemented centralized, cloud-based email signature management and sender-based banner campaigns, along with flexible fields for pronouns and pronunciation and employee-level campaign opt-ins. The result was a unified, modern signature experience that supported initiatives like Pride Month, Hispanic Heritage Month, and Black History Month, while giving employees more individuality and control. Opensense helped Horizon Media standardize branding across 2,400 employees and strengthen its commitment to inclusive, values-driven communication.

Horizon Media

Molly Sugarman

SVP of Connections & Design