Case Study: Goldcast boosts event sign-ups and brand engagement with Opensense

Maximizing Event Impact Goldcast's Journey with Email Signature Banners

Goldcast, a software company focused on measurable digital events, needed a faster way to standardize and control employee email signatures across the organization. They wanted to use email signature banners to promote upcoming events, product launches, and community initiatives without manually updating hundreds of signatures.

Using Opensense’s email signature management solution, Goldcast updated 150+ employee signatures in just a few clicks and launched sender-based banner campaigns with centralized control. With Opensense, Goldcast drove 150 new event sign-ups, generated 500 unique clicks on a product update announcement, and supported over 200 waitlist sign-ups for a community launch, while also delivering 37,373 banners at a 3.39% CTR.

Goldcast

Reagan Hochmeister

Community Marketing Manager