Case Study: Baker Hill achieves company-wide email signature standardization with Opensense

How Baker Hill Used Opensense to Standardize Company-wide Email Signatures

Baker Hill, a mid-sized financial services company, needed a flexible, centrally managed way to standardize company-wide email signatures while maintaining compliance and consistent branding. After a poor experience with a previous provider, the marketing team turned to Opensense for an email signature and email ad campaign solution that could better support their needs, including centralized management, automated disclaimers, and customizable fields.

With Opensense, Baker Hill completed a smooth white-glove onboarding, removed outdated signatures, and rolled out new, compliant signatures across the company’s email. The team also used Opensense to run promotional banner campaigns for awards, events, and content, with measurable engagement such as 19,252 impressions and 1,049 clicks on one campaign, 50,575 impressions and 4,736 clicks on another, and 20,369 impressions with 1,440 clicks on a third.

Baker Hill

Mitch Woods

Senior Demand-Gen Specialist