Case Study: Futuri Media Achieves Faster Deal Closures with Opensense

Futuri Media Builds A Brand New Organic Channel in Email

Futuri Media, a mid-size software company, wanted to strengthen its brand image and gain better control over the email signatures used across millions of outbound emails. The company also needed a subtle way to promote marketing messages in email and more visibility into when prospects were engaging with emails, attachments, and videos. Opensense email signatures and banners were chosen to solve these needs.

With Opensense, Futuri Media centralized signature management, standardized branding across Gmail and Outlook, and launched targeted banner campaigns for departments like sales, marketing, and HR. The solution also provided real-time engagement alerts and multi-recipient email tracking, helping sales teams know when and how to follow up. According to Futuri Media, Opensense created a valuable new organic media channel and helped close deals faster.

Futuri Media

Zena Burns

SVP, Strategic Marketing