Case Study: C3 Metrics closes deals 28% faster with Opensense

C3 Metrics Speeds Deal Closes 28%, Grows Prospect Engagement 31%

C3 Metrics, an independent advertising measurement firm, needed consistent, professional email branding and deeper visibility into how prospects engaged with sales emails for its complex enterprise SaaS deals. The team required cross-device functionality (including iOS), a no-plug-in architecture to avoid installs and security issues, and detailed analytics to know when to push or step back. They evaluated solutions and selected Opensense’s signature management plus Opensense Sales Insights and Analytics.

Opensense deployed server‑level signature templates and its Sales Insights and Analytics (no plug‑ins, set up in about 15 minutes), enabling real‑time notifications, per‑recipient tracking on multi‑recipient emails, attachment/video interaction replays, and device/location data. As a result, C3 Metrics shortened average deal close times by 28%, increased prospect engagement by roughly 31%, and gained the timely insights that produced more revenue and higher-quality sales interactions thanks to Opensense.

C3 Metrics

Jeff Greenfield

COO, Co-Founder