Case Study: Akumin Unifies Brand Identity Across 4,000 Employees with Opensense

Akumin's Unifying Brand Story with Opensense

Akumin, a health care enterprise with 4,000 employees, faced a brand unification challenge after several acquisitions created multiple sub-brands and inconsistent email signatures across the company. With legacy names, mixed logos, and a growing need for centralized control, Akumin turned to Opensense for a cloud-based email management solution.

Opensense helped Akumin standardize email signatures company-wide, manage multiple brands in one platform, and launch sender-based banner campaigns through its email signatures and ad campaigns products. The results included a more cohesive #OneAkumin brand identity, stronger internal culture, and measurable campaign impact, including a 5.66% click-through rate and 51,840 impressions for the RSNA 2023 event banner promoting booth visits.

Akumin Inc.

Lisa Borg

Senior Vice President of Marketing