Case Study: WOLFpak turns anonymous visitors into $200K in revenue with Opensend

WOLFpak turns anonymous visitors into $200K in revenue with Opensend

WolfPak, a fitness and lifestyle ecommerce brand, faced the challenge of a large portion of its website visitors remaining anonymous. This anonymity led to high customer acquisition costs and low conversion rates, as their existing email and retargeting campaigns could not engage these unidentified prospects. To address this, they worked with vendor Opensend and its Connect solution.

Opensend identified 89,000 previously anonymous visitors by matching them to opted-in consumer profiles. These contacts were synced to WolfPak's marketing platform and integrated into automated journeys. This strategy, enhanced by AI segmentation from a partner, allowed WolfPak to generate $200k in revenue from these new contacts without increasing ad spend, also achieving a 55% open rate.

WolfPak