Case Study: Wilson Combat boosts revenue from anonymous visitors with Opensend

Wilson Combat resolves 18,000 identities and drives $49K in orders with Opensend

Wilson Combat, a premium custom firearms manufacturer, faced the challenge of converting high-intent website visitors who left without purchasing or subscribing. Traditional methods left most visitors anonymous, limiting the reach of their Klaviyo email campaigns and paid remarketing. Partnering with Opensend, they used the Opensend Connect identity resolution service to identify these anonymous shoppers.

Opensend's solution automatically synced identified visitor profiles into Wilson Combat's existing Klaviyo marketing campaigns. This allowed the company to engage thousands of previously anonymous shoppers with personalized, behavior-driven communications. As a result, Opensend helped resolve 18,000 identities in 30 days, generating $49k in placed order value from email and driving a 50% open rate and an 11% click-through rate.

Wilson Combat