Case Study: Tactical Elites achieves incremental revenue from existing traffic with Opensend

Tactical Elites drives $29,735 in placed order value with Opensend

Tactical Elites, a seller of specialized tactical gear, was struggling to convert its valuable website traffic into sales as many shoppers left without providing contact information. Working with Opensend, their challenge was to identify anonymous visitors with purchase intent and re-engage returning shoppers to grow their marketing audience without increasing acquisition spend.

Opensend implemented its Connect and Reconnect solutions to address this. Connect identified previously anonymous visitors, providing over 8,000 new identities for marketing, while Reconnect recognized over 5,900 returning visitors. This strategy generated nearly $30,000 in placed order value from the identified audience and achieved a 4.6x return on investment for Tactical Elites, demonstrating Opensend's impact on revenue.

Tactical Elites