Case Study: Power Planter achieves $63K in revenue from anonymous visitors with Opensend and PostPilot

Power Planter turns 21,999 anonymous visitors into $63K in revenue with Opensend

Power Planter, a direct-to-consumer home and garden brand, faced the challenge of losing high-intent seasonal website visitors who browsed without leaving an email or making a purchase. This anonymous traffic rendered their traditional email and retargeting efforts ineffective. ECD Digital used Opensend Connect to address this problem by identifying these anonymous visitors.

Opensend provided the identity resolution layer that matched anonymous browsers to real consumer profiles, syncing them directly into Power Planter's Klaviyo email platform. This allowed ECD Digital to engage the newly identified audience across both email and PostPilot direct mail campaigns. The solution identified 21,999 previously anonymous visitors and generated $63,574 in revenue from 254 orders, achieving an 8.75x return on ad spend without increasing acquisition costs.

Power Planter