Case Study: Kut from the Kloth resolves 1 million shopper identities with Opensend

Kut from the Kloth resolves 1 million identities with Opensend

Kut from the Kloth, a premium apparel brand, faced the challenge of a significant percentage of its high-intent website visitors leaving anonymously before they could be nurtured. This represented a major loss of potential revenue from their existing traffic. They partnered with Opensend and its identity resolution platform to turn these anonymous shoppers into identifiable customers.

Opensend identified over one million anonymous shoppers and synced them into the brand's marketing platform. This allowed Kut from the Kloth to extend its campaigns to a new audience. The solution, enhanced by AI segmentation from Orita, drove impressive results, including over $107,000 in revenue from the first 37,000 identities and a 48x ROI for Opensend within the first 30 days.

Kut from the Kloth