Case Study: Arctic Cool achieves 6x ROI with Opensend

Arctic Cool drives $97K in placed order value in 3 months with Opensend

The customer, Arctic Cool, faced the challenge of connecting its strong paid website traffic to its owned marketing channels. With many visitors remaining anonymous, the Arctic Cool team struggled to improve email performance and reduce wasted ad spend. Their goal was to identify more shoppers and accurately attribute conversions, especially during peak campaigns.

Opensend implemented its Connect solution to capture anonymous visitor identities in real time and pass them into the customer's email platform for segmentation and automated follow-ups. This strategy allowed Arctic Cool to target high-intent shoppers directly, resulting in $97K in placed order value and a 60x ROI on Opensend-driven campaigns over a three-month period.

Arctic Cool