Case Study: Made In achieves record BFCM growth with Opensend

How Made In achieved record holiday performance with IM Digital and Opensend

Made In, a cookware company, faced a challenge in scaling their personalization and retention efforts during the BFCM period. They had limited visibility into anonymous website visitors and incomplete segmentation for personalized email engagement, which hindered their ability to retarget high-intent users. To address this, they worked with Opensend and its identity resolution capabilities.

By integrating Opensend, Made In's partner IM Digital was able to resolve anonymous visitors in real-time, enrich their profiles, and trigger personalized email flows. This solution from Opensend led to a 42% increase in BFCM revenue, resolved 140 previously anonymous contacts, and resulted in a 2.4x lift in email click-through rates, successfully turning passive traffic into active revenue.

Made In

Chip Malt

CEO and Co-Founder