Case Study: Larroudé achieves 5.39X ROI by reactivating dormant contacts with Opensend Revive

How Brandco drove 5.39X ROI for Larroudé by reactivating 28,745 dormant contacts

Brandco, a marketing partner for the brand Larroudé, faced the challenge of reactivating a large segment of dormant email subscribers. Traditional campaigns had limited reach and paid channels were too expensive. They needed a solution from vendor Opensend to re-engage these high-value contacts without risking deliverability or overcomplicating their existing strategy.

Using Opensend's Revive product, Brandco targeted 28,745 inactive contacts. The solution identified subscribers showing renewed intent and seamlessly synced them back into Larroudé's Klaviyo workflows. This strategy resulted in a 76.1% unique open rate and drove a 5.39x ROI with an average order value of $272, all without burdening internal teams or harming sender reputation.

Brandco

Neil Popkin

Vice President