Case Study: Big Berkey achieves 20× ROI and 52K new subscribers with Opensend

How Big Berkey water filters generated over 20× ROI with the help of Opensend & One10Media

The customer, Big Berkey, faced a significant growth challenge as their website received thousands of high-intent visitors daily, but many left without providing any identifiable contact information, limiting their marketing opportunities. With the help of the vendor Opensend, they sought to capture these anonymous visitors for remarketing.

Opensend's identity resolution technology was implemented to identify and capture engaged visitors in real-time, feeding these new contacts directly into the customer's email flows and abandoned checkout campaigns. This strategy, which also utilized Opensend's Reconnect feature, resulted in 52,000 new subscribers, $250,000 in revenue, and an additional $100,000 recovered, delivering a 20.2x ROI in the first year.

Big Berkey