Case Study: Jordan Craig boosts high-intent lead capture and conversions with Opensend

Using Opensend was top priority for the Jordan Craig’s marketing director, having seen first hand success in the past

Jordan Craig, an apparel and fashion jewelry company, sought to boost growth through effective lead generation and remarketing. Their marketing director specifically sought out the vendor Opensend, expecting it to be a key driver of this growth based on prior success with the platform at another company.

By implementing Opensend's visitor identification service, the company was able to capture high-intent website visitors and their email addresses for remarketing campaigns. The results were rapid and significant, with new leads beginning to purchase within a day. Opensend delivered 29,268 identified leads in just 14 days, with those leads generating a 35% higher click rate and 4.3 times higher revenue per lead compared to another service.

Jordan Craig

Rob Varon

Director of Marketing