Case Study: Pura Vida achieves 6x ROI and $28K in revenue with Opensend

How Pura Vida Achieved 6x ROI and $28K in Revenue with Opensend

Pura Vida was experiencing high website traffic but had limited visibility into who their visitors were, causing them to miss opportunities to re-engage a large portion of anonymous shoppers. Their goal, with agency partner Roswell, was to make this traffic addressable and drive new revenue without increasing ad spend using Opensend.

Opensend implemented its Connect and Reconnect solutions to identify unknown visitors in real-time and automate the re-engagement of lapsed shoppers. This approach allowed Pura Vida to build first-party audiences and trigger personalized email campaigns. Opensend helped achieve a 6x ROI from Connect campaigns and generated $28K in revenue over three months, successfully turning anonymous browsers into known customers.

Pura Vida