Case Study: Betterbrand boosts sales and visitor engagement with Opensend

Opensend provided higher quality leads than competitors

Betterbrand, a pharmaceutical company, sought to improve its lead generation and re-engagement with past website visitors. They implemented Opensend, a platform designed to identify anonymous visitors and capture their emails for remarketing campaigns.

Using Opensend's solutions, Betterbrand was able to immediately engage a large volume of visitors, emailing 16,597 new prospects. The results were significant, with a 44.38% unique open rate, a 5.15% click rate, and an overall return on investment of 4.1 times. Opensend successfully helped drive more sales and convert visitors who had not initially made a purchase.

Betterbrand

Essam Refai

Chief Technology Officer