Case Study: Nostra achieves 33%+ higher identity match rates and $58K recovered revenue with Opensend

How Nostra and Opensend turned hidden traffic into $58k in recovered revenue

Nostra was sending high-quality traffic to ecommerce sites but struggled because too much of this traffic remained anonymous. This lack of persistent identity meant their client brands could not personalize experiences or drive customer retention, leaving significant revenue potential untapped. To address this, they partnered with Opensend and its identity resolution tools.

Opensend implemented its Reconnect tool to resolve unknown traffic, extending identity across sessions and syncing contacts into Klaviyo for retargeting. Nostra then layered on its service to boost cookie lifespan. Together, this solution successfully converted anonymous visitors into known customers. For one brand, Kut from the Kloth, Opensend and Nostra helped lift the identity match rate by 33% and recover $58,000 in revenue through powered lifecycle flows.

Nostra

Ray Chau

Nostra