Case Study: Lambs achieves stronger retargeting and higher email engagement with Opensend

On average, Lambs is seeing a 51% open rate and 7% click rate on all emails since using Opensend

The customer, Lambs, was seeking to improve its email marketing performance and sales by better retargeting anonymous visitors to its website. They partnered with the vendor, Opensend, to leverage its platform for identifying unknown visitors and capturing their emails for more effective remarketing campaigns.

By implementing Opensend's solutions, Lambs was able to activate stronger first-party data signals. This strategy resulted in a significant performance boost, generating $51,886 in revenue from over 20,993 resolved identities. The brand achieved a 51.86% unique open rate and a 7.89% unique click rate on its emails, delivering an overall 10X return on investment with Opensend.

Lambs

Tom Guilbert

Chief Marketing Officer