Case Study: True Classic achieves 5.44x ROI in 7 days with Opensend

How True Classic proved a 5.44x ROI in just 7 days with a real test group

True Classic, a men's apparel brand, faced the challenge of losing tens of thousands of high-intent anonymous website visitors, which limited its email remarketing strategies and hurt deliverability due to a bloated list of disengaged contacts. To address this, they partnered with vendor Opensend and its Connect service to identify and capture these visitors.

Using Opensend, which integrated with their Klaviyo setup, True Classic was able to capture over 31,000 new subscribers. The solution was validated through a scientific holdout test, which proved it drove $21,800 in new email revenue and a 5.44x return on investment within just the first seven days.

True Classic

Andrew Winter

Director of AI