Case Study: Invisible Friends launches a successful physical collectible drop with OpenSea

Invisible Friends launches physical collectibles with OpenSea, generating $270,970 in volume

The customer, Invisible Friends, a popular web3 project, sought to launch its first line of physical collectible toys. The challenge was to create a smooth drop that granted early access to existing NFT holders and expanded their community, ideally by allowing purchases with traditional payment methods. They partnered with the vendor OpenSea to leverage its platform for the NFT minting process.

OpenSea provided a solution featuring allowlist support for existing holders and crucial fiat payment options, making the drop accessible to a wider audience. The vendor also delivered significant marketing support, including a social media campaign using AR. This collaboration resulted in a highly successful mint that sold nearly 900 toys in hours, generating over $230k in primary sales. OpenSea's involvement also drove a 600% increase in social media impressions for Invisible Friends, significantly boosting brand awareness.

Invisible Friends