Case Study: Gatineau Olympiques boost fan engagement and capture 750+ opt-ins per game with Openscreen Engage

The Gatineau Olympiques Met 500 Customers In Under A Minute Using Openscreen Engage

The Gatineau Olympiques sought a frictionless method to connect with their fans directly while they were seated at games, moving beyond generic advertising to build a more personal relationship. They partnered with Openscreen, using its Engage product to create a compelling and efficient fan engagement program.

Using Openscreen Engage, the team implemented a scan-to-win campaign that captured consenting fan contacts in real time during short promotional intermissions. This solution allowed them to engage fans instantly via SMS and automatically populate their Klaviyo CRM. Openscreen enabled the Olympiques to add over 750 opt-in fans per game in just 90 seconds, achieving a remarkable 20% engagement rate and successfully identifying their audience for the first time.

Gatineau Olympiques

Genevieve Lalonde

Gatineau Olympiques