Case Study: Maple & Lather grows marketing database by 25% with Openscreen Engage

Maple & Lather Measured Its Print Advertising With Openscreen Engage QR Codes

Maple & Lather, an online retailer of luxe, clean, and responsibly sourced soaps and candles, wanted to measure the performance and audience engagement of a series of advertisements. Using Openscreen Engage, the company sought a better way to understand which ads were working and to turn ad interactions into new leads and sales.

Openscreen helped Maple & Lather create a discount and scan-to-win offer tied to its advertising campaign, capture leads at the point of advertisement, track performance across 15 advertising locations, and sync prospects and customers to its CRM. As a result, Maple & Lather increased the size of its marketing database by 25% while identifying the most effective locations for future campaigns.

Maple & Lather

Stephanie Watson

Founder