Case Study: Workerbee.TV expands virtual and hybrid event reach with OpenReel Capture

Workerbee.TV saves 54% and expands event reach with OpenReel

Workerbee.TV, a full-service online media company, faced the challenge of supporting clients' video needs for virtual and hybrid events amidst travel restrictions and COVID protocols. They needed a way to create high-quality, engaging content that could connect with remote attendees and provide trackable ROI without requiring on-location film crews. To address this, they turned to OpenReel and its Capture product.

OpenReel's solution empowered Workerbee.TV to remotely film professional-quality videos with clients and presenters across the globe from a single recording session. This allowed them to create a multitude of promotional, event, and follow-up videos efficiently. The results included a 54% cost savings for clients, a 29% increase in post-event video traffic for one sponsor, and the ability to provide detailed, measurable analytics on viewer engagement, dramatically improving event ROI.

Workerbee.TV