Case Study: USTA Southern achieves affordable grassroots video creation with OpenReel

USTA Southern reaches 9 states and 160,000+ members with OpenReel

USTA Southern, the largest section of the United States Tennis Association, faced a challenge in creating affordable video content for its geographically diverse nine-state conference. Based solely in Atlanta, the nonprofit found it prohibitively expensive to hire local video crews and logistically impossible to send its own team to travel for in-person filming. To overcome this, they turned to OpenReel and its Remote Video Creation™ technology.

OpenReel's solution empowered the USTA Southern marketing team to remotely film high-quality interviews and content, eliminating the need for travel. This allowed them to flexibly connect with people across their region, capture grassroots stories, and support their marketing campaigns at scale. The measurable impact was a significantly enhanced ability to tell their story and better support coaches, players, and teams throughout the Southeast.

USTA Southern