Case Study: Ithaca College expands remote video marketing and recruitment with OpenReel

Ithaca College expands remote video reach with OpenReel and saves time and money

Ithaca College, a small liberal arts institution, needed to continue producing professional-quality video content for marketing and recruitment when pandemic restrictions halted their in-studio and on-location shoots. Their challenge was to remotely capture high-quality interviews and announcements without the geographical limitations and quality issues of standard conference tools. They turned to OpenReel's remote video solution to address this.

OpenReel's Capture solution enabled Ithaca College to film content remotely with the same control and quality as an in-studio shoot, directly from a subject's device. This allowed them to expand their content opportunities by reaching alumni, students, and parents anywhere in the world, saving significant time and money on travel, crew, and equipment. As a result, OpenReel empowered the college to tell more complete stories and substantially increase the amount of video produced to meet their enrollment and marketing needs.

Ithaca College