Case Study: Caddy Moving triples revenue per rep with Quo (formerly OpenPhone)

A Openphone Case Study

Preview of the Caddy Moving Case Study

Caddy Moving triples revenue per rep with Openphone

Caddy Moving, an on-demand moving labor company, faced a challenge where its sales representatives were spending too much time on manual administrative tasks like checking their CRM and dialing leads. This slow process prevented them from reaching potential customers quickly, causing them to lose business to faster competitors. Their human-first sales approach was being undermined by inefficient busywork.

Openphone implemented a solution using its phone system and API, integrated with Airtable and Zapier, to automate lead outreach. This system automatically sent personalized text messages to new leads within 30 seconds. The result was a dramatic improvement: speed-to-lead dropped from 10 minutes to 30 seconds, outbound call volume increased 10x, and revenue per rep tripled as the team could focus on closing warmer leads instead of admin work.


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