Case Study: South University boosts student engagement with OpenMoves

South University scales student engagement 10x with OpenMoves

South University, a regionally accredited institution with multiple campuses and online programs, faced the challenge of engaging a diverse student body with an outdated email strategy that lacked automation, segmentation, and a lifecycle approach. They partnered with the digital marketing agency OpenMoves to build a comprehensive email marketing program that could deliver personalized, timely, and compliant content to prospects, current students, and alumni across all its divisions.

OpenMoves implemented a data-driven solution featuring over 600 automated behavioral email campaigns tailored to different student segments and a dual-channel deployment strategy for online and on-campus audiences. This highly personalized and scalable approach resulted in a 10x growth in engagement and a 22.6% unique open rate, dramatically scaling student communication and exceeding performance benchmarks for the university.

South University