Case Study: Isaac’s Moving doubles leads with OpenMoves

Isaac’s Moving doubles leads with OpenMoves and cuts cost per lead by 75%

Isaac’s Moving, a moving company with a strong national presence, faced intense competition in local search marketing. Their challenges included a complex local SEO landscape as a service-area business and very high cost-per-click prices in a mature PPC market. They partnered with digital marketing agency OpenMoves for local SEO and PPC services to improve rankings, reduce cost per lead, and increase conversions across their various locations.

OpenMoves implemented a multi-faceted solution. For local SEO, they managed citations, launched a new website with strong fundamentals, and executed a content marketing blog strategy. For PPC, they integrated HubSpot CRM for better analytics, optimized landing pages, and deployed automated CPA bidding. The results for Isaac’s Moving were significant, including a 125% year-over-year session growth, a 75% reduction in cost per lead, and a 110% increase in PPC lead volume, demonstrating OpenMoves' effective strategy.

Isaac’s Moving